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Creating Content with Purpose
Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As...
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Breaking the Boring Barrier of B2B Social Media
There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at...
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How Brand Journalists Can Create Olympic-Sized Content
For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How...
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7 Content Trends B2B Marketers Need to Know About
When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom...
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The Best-Kept Content Marketing Secrets
As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great....
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A Content Marketing Miracle on 34th Street
Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my...
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Content Creation vs. Curation
A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a...
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White Paper vs. eBook: What’s Best for Your Brand?
Are you trying to increase your organization’s content marketing beyond blogs and social media posts? Perhaps it’s time to get a bit more in depth with a white paper or eBook. But how do you know which...
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9 Forms of Visual Content You Need to Know About
Social networks like Facebook, Instagram, Twitter, and Pinterest are hungry for visual content. Many of these platforms have been designed to highlight graphics, and with the opportunity to share...
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How to Create an Infographic
As 65% of Americans are visual learners, you may want to consider how your brand is appealing to them. Images alone are nice, but do they provide solid information and facts in an engaging way? Why not...
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How Small Businesses Can Create Videos with Impact
There are plenty of examples of viral videos in marketing (Old Spice or Geico’s “Hump Day” come to mind), but there are many ways a small business create compelling video as well. This post will...
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The Best Content Isn’t Always Digital
“We’ve updated our toilet paper recommendations recently, so I’m gonna leave you this.” And with that my friendly local plumber, called over to fix a two-shower emergency this past week, handed me a...
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What to Do When Writer’s Block Strikes Your Content Marketing
Whether you’re in the B2B, B2C, or non-profit sector, content marketing — blogging, videos, white papers, etc. — is on the rise. The Content Marketing Institute reported in their research across...
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Questions Are Currency
How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In...
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6 Top Content Marketing Challenges and How You Can Overcome Them
If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs...
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4 Content Creation Hacks You Need to Be Using
For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business? Instead of focusing on these catchphrases, let’s...
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How Video Ads Can Boost Branding and Customer Engagement
Living in the digital age, it’s impossible to avoid the emergence of video as the dominant form of digital communication. Each day, 100 million internet users watch a video online. That’s 1.5% of the...
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How to Solve Your Content Marketing Puzzle (Infographic)
Content marketing is everywhere. The digital landscape has changed in the past few years, and while paid traditional advertising and marketing is far from dead, it is clear that right now, content is...
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Do You Like Your Content?
Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity...
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11 Marketing Podcasts That You Should Be Listening To
Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the...
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